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International Health, Sports and Fitness Festival (IHFF) has been a marquee event, holding the distinct achievement of organizing Asia’s first IFBB Pro Qualifiers Bodybuilding show- SHERU CLASSIC PRO QUALIFIERS SERIES in India. Over the years, the competition has attracted the presence of some of the world’s top Professional Bodybuilders, renowned Strength & Conditioning coaches and the world’s best Nutritionists.

The strong contribution of Sheru Classic in the field of bodybuilding and fitness propelled by the expertise, organizational strengths and experience of Manish Gandhi (COO, ABECL) in producing superlative expos, will be instrumental in numerous Indian athletes gaining a foothold in the international bodybuilding scene in the near future. His vision to launch and organize IHFF - a dedicated event in the field of health and fitness, in order to promote awareness on the subject, has today put India on the radar of the world’s fitness and bodybuilding community.

6 winners at Sheru Classic Pro Qualifiers – IHFF Bangalore, 7 winners at the Sheru Classic Pro Qualifiers – New Delhi and Seventeen winners at Amateur Olympia India held at the IHFF Mumbai were awarded their prestigious IFBB Pro Cards in 2019.

Sheru Classic Pro Qualifiers, which will take place on Chandigarh on 1st March 2020, IHFF Delhi on 3rd – 4th & 5th July 2020, Mumbai on 6th – 7th & 8th November 2020, will feature some of the world’s strongest men & women and will also play a huge role in instilling confidence in Indian athletes who will showcase their strength on this platform. Sheru Classic will provide a unique platform to aspiring fitness models through the IFBB Pro qualifiers.

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The story of the brand Sheru Classic is incomplete without Sheru Aangrish - Asia’s second professional bodybuilder, who has spearheaded the transformation of Bodybuilding in the country. He has been a part of the industry for 22 years as Asia’s foremost professional bodybuilder, Sheru Aangrish had an in depth knowledge of the bodybuilding industry. Unlike most Western countries, the professional bodybuilding industry was still in its nascent stages in India with a severe dearth in the lack of opportunities for professional Indian athletes. It was during this time that Sheru fully grasped the true potential of this dormant sport in India and rolled out Sheru Classic.

What started as a simple family tradition has today phenomenally expanded into a one of a kind event in India through a strategic association with IHFF. The brainchild of Mr. Manish Gandhi, IHFF is a grand step towards stimulating brand awareness in the growing Health, Sports and Fitness India. Following the overwhelming success of IHFF Mumbai in October 2019, Organizer ABECL is expected to churn out multiple editions of the expo, which is expected to witness over hundreds of exhibitors, lakhs of visitors and an expanse of highlight features which includes- B2B meetings and hosted buyer programs.